It it probably morbid, but while the Second World War saw more and more new technologies to kill another human being more effectively, the conflict also gave rise to many innovations that fast-forwarded technologies for better everyday living thereafter.

WWII also saw the rise of the jet engine. However, these engines did not work like piston engines. Instead, air is pulled in at the front, compressed, burned and expelled out the rear to push the aircraft forward. And they burn much hotter. They lubricants in the engine must withstand this heat in order to keep the bearings turning.

Conventional oils broke down quickly, along with the parts of the jet engine. Hence, synthetic oils became a necessity, especially when the U.S.A. and Soviet Union began to push the envelope on jet aviation along with supersonic flight.

Born to fly

One person who’d come to understand this firsthand was Al Amatuzio, Lieutenant Colonel and squadron commander in the Minnesota Air National Guard. Stationed in Duluth, Minn., Amatuzio had experienced the benefits of synthetic lubricants in his squadron’s jet aircraft.

Amatuzio had taken an interest in aviation from a young age as he watched the Sikorsky mail plane fly over his neighborhood on its way to Lake Superior’s St. Louis Bay. At 12, a short ride in a Piper Cub cemented his love of aircraft.

In 1942, Amatuzio answered America’s call during WWII. He attended Naval Air Corps training until the Navy closed the program. After the war and eager to again pursue his dream of flying, Amatuzio joined the Air Force. He helped usher in the era’s new jet-aircraft technology by flying the F80 Shooting Star.

“If it works that well in aircraft…?”

Seeing synthetic oil in action, Amatuzio wondered why it wasn’t used in automobile engines. He reasoned that the same performance benefits could be applied to the vehicles and equipment people depended on every day for work and fun.

When Amatuzio began researching synthetic oil in the 1960s, motor oil quality was poor and engines didn’t last long.

Then-modern oils were susceptible to breakdown in high heat and contributed greatly to hard-starting in cold weather. Oil industry giants thought conventional oils were good enough and thought synthetic oil was unnecessary for passenger cars.

Amatuzio undertook an intense period of research and development. He experimented with various formulations. He studied chemistry and learned about additives. In 1966, Amatuzio had formulated his first synthetic motor oil. To test his formulation, he asked one of his pilots to use it in his brand-new 1966 Ford station wagon.

Throughout the late 1960s, Amatuzio continued to develop and sell synthetic oils under a variety of names. By 1968, he was commercially selling his synthetic motor oil. He incorporated “Life-Lube, Inc.” on May 23, 1969 and continued to commercially sell various synthetic motor oil formulations.

By 1970, Amatuzio had settled on a single formulation and had renamed his company “AMZOIL” – an amalgamation of his name and “oil” – which he’d later change to “AMSOIL.”

Still serving in the Air National Guard, Amatuzio ran his company in his spare time, working from his basement and warehousing product in his garage.

His financial resources, however, didn’t match his energy, and he nearly bankrupted himself leading his fledgling company. Since no one believed in his idea, no one would lend him money. And few motorists were willing to pay for synthetic motor oil no matter how profound its performance benefits since it cost several times more than conventional motor oil.