Asia Harley Days is fast becoming one of the must attend events for any Harley-Davidson owners in the Asian region and this year’s instalment was no different. With over 2,500 attendees, the event, held at the legendary Legend Siam in Pattaya on October 28, 2023, saw participation from representatives of 80 H.O.G.® (Harley Owners Group) Chapters and motorcycle club members from various regions.
The highlight of the festivities was a thunderous motorcycle parade featuring over 1000 riders. Poramase Ngamphiches, Governor of Pattaya, kicked off the parade, with Sajeev Rajasekharan, Managing Director, Asia Emerging Markets & India, Harley-Davidson, leading the procession. Covering a scenic 60 kilometers and passing through the iconic Buddha Mountain, the parade culminated back at Legend Siam, Pattaya.
Attendees were treated to high-energy music performances by renowned artists, including King Pitchet, Chlypdy, FineDay Stories, DJ Naanza, and Tom Isara. The event also featured a gymkhana competition, fashion show, awards gala, and thrilling motorcycle stunts by Siam Stunt and Unlimitcontrol. Enthusiasts had the opportunity to explore the latest Harley-Davidson 2023 motorcycle lineup and even take them for a spin.
Notably, the Custom Kings Contest crowned Fat Boy Design Custom Shop as the winner for their outstanding customization of the “Fat Boy FLSTF 1991” model. Additionally, Harley-Davidson showcased its 2023 CVO™ Street Glide® and CVO™ Road Glide® models for the first time in Thailand, featuring cutting-edge technology and the powerful Milwaukee-Eight® VVT 121 engine.
Asia Harley Days 2023 was made possible by the support of sponsors, with Krungsri Auto as the presenting sponsor, and Singha Soda, Ford, Michelin, Snap-on, Products Bangkok, Johnnie Walker Style, Shade Commune, Amazing Thailand, GQ, Art of Speed, Takara Wong, and Legend Siam.
The gala awards ceremony recognized outstanding achievements, with winners including Elizad Sharifuddin (Malaysia) in the Ladies of Harley Diva category and H-D Manila, Philippines, for Best CSR Activity – Cancer Support. The event also acknowledged the AHD Legends 2023, with Power Bangkok Chapter (Thailand) receiving recognition for the Highest HOG chapter participation.
The festivities concluded with anticipation for the 2024 Asia Harley Days, with the date and venue to be announced later. Harley-Davidson enthusiasts and motorcycle aficionados can look forward to another thrilling celebration in the coming year.
