Suzuki Malaysia Sdn. Bhd., in collaboration with the Malaysian Motorcycle and Scooter Dealers Association (MMSDA), launched the AMI-Suzuki Road Safety Campaign 2025 at Dataran Ilmu, Selayang Stadium, today.
The opening ceremony was officiated by Yang Berhormat Datuk Haji Hasbi bin Haji Habibollah, Deputy Minister of Transport of Malaysia, together with a host of guests of honour.
The campaign, themed “Share the Road, Ride Wisely” in 2025, is being organised for the 2nd time by Suzuki Malaysia and the 8th time by AFY Mobility Industries (AMI). It aims to raise awareness of road safety among motorcyclists, vehicle drivers, and the general public.
In his speech, YB Datuk Haji Hasbi bin Haji Habibollah highlighted the alarming road accident statistics: “Based on the latest statistics from the Traffic Investigation and Enforcement Department, Royal Malaysian Police (PDRM), a total of 5,939 deaths were recorded from 585,729 accident cases reported up to November 2024. Of this total, 67% or 4,014 deaths involved motorcycle riders and pillion riders, with the majority consisting of youths aged 16 to 35 years. This group is now the largest contributor to the number of deaths due to road accidents.”
Yang Berhormat Datuk Haji Hasbi also stressed the importance of having a valid driving license for motorcyclists: “I would like to draw the attention of all parties to the critical need to have a valid driving license before being allowed to ride a motorcycle on the road. This basic step is important to ensure the safety of all road users.”
He also reiterated the government’s commitment through the safety and enforcement agencies under the Ministry of Transport Malaysia in efforts to address this challenge and improve road safety for all users.
Campaign Activities and Programs
The campaign also offers various interesting activities to visitors, including:
- Free motorcycle inspection – ‘16-point check’ by certified Suzuki Malaysia mechanics.
- Replacement of 400 units of new helmets to motorcyclists.
- Giving out children’s helmets as a symbolic measure to protect young passengers.
- Exhibition of motorcycles and safety accessories.
Yang Berbahagia En. Ahmad Faez Bin Tan Sri Yahaya, Executive Chairman of Suzuki Malaysia Sdn. Bhd. Group in his speech emphasized Suzuki Malaysia’s commitment to continue supporting road safety initiatives, especially motorcyclists, for the well-being of the community.
Campaign Opening
The opening ceremony was concluded with a symbolic gong beating event by Yang Berhormat Datuk Haji Hasbi bin Haji Habibollah, together with Yang Berbahagia Encik Yap Kiew San, Chairman of MMSDA, and Yang Berbahagia En. Ahmad Faez Bin Tan Sri Yahaya.
Closing and Hope
The AMI-Suzuki Road Safety Campaign 2025 provides various activities and educational opportunities to increase road safety awareness. With the cooperation of all parties, this campaign is expected to contribute to reducing accident rates and creating a safer road culture in Malaysia.
