• The Aprilia Central Riding Club (ACRC) and Desmo Owners Club Malaysia (DOCM) held a “live” MotoGP viewing to celebrate their Italian motorcycle kinship.

• Together, they watched the Czech MotoGP over the weekend.

• On another note, Didi Resources is offering a special Service Clinic and Merdeka Campaign to Aprilia owners.

The Aprilia Central Riding Club (ACRC) and Desmo Owners Club Malaysia (DOCM) celebrate their Italian motorcycle kinship – or brotherhood, if you will – for the “live” viewing of the Czech MotoGP over the weekend.

Motorcycle brand loyalty can manifest in fierce tribalism, meaning loving whoever is riding the same brand while eschewing others. It’s not something bad per se, because it’s one of our basic human instinct to protect the clan we live in. (That’s the central theme of post-apocalyptic shows such as “The Walking Dead.”)

So, it’s definitely something to celebrate when ACRC and DOCM got together as one large biker community.

“The love for Italian motorcycles is something we all cherish. In this gathering organized by Shell, we gather our brothers and sisters from Aprilia to join us the Ducati Owners for MotoGP viewing to support our Italian race teams,” mentioned Gaddaffi Shazalli, Vice President of Desmo Owners Club Malaysia.

According to Juan Chow Wee, General Manager of Didi Resources Sdn. Bhd. (the official importer and distributor of Aprilia motorcycles in Malaysia), “To further strengthen the ownership experience, our doors are always open to various owner clubs to foster greater relationship among bikers and we believe the best biking lifestyle is from owners themselves.”

Juan also added that “listening to our customers” goes beyond just selling motorcycles. “As such, Didi Resources just rolled out a special Service Clinic and Merdeka Campaign for for Aprilia owners. We are offering the original factory oil filter at just RM10, and other important parts like brake pads and air filter at special prices.”

(Please refer to our article pertaining to this campaign.)

“We always believe in listening to our customers as they are important in improving how we do business, and today we roll out an after sales program to further reduce ownership cost and to ensure our owners get the best from our network in terms of quality.”