In what seems like a modern-day fairy tale for small businesses, Coventry-based motorcycle company, Arc, found itself racing into the limelight after Hollywood actor Ryan Reynolds shared his experience with their high-end electric motorcycle, the Vector.

• Ryan Reynold heaps praise on his USD120k electric motorcycle. 
• The Arc Vector is a high-performance electric motorcycle with a max speed of over 200km/h. 

Taking to Instagram, Reynolds shared his sheer joy of riding the Vector with his whopping 50 million followers. “I’ve never stopped giggling the whole ride,” the actor exclaimed, proclaiming it as the “coolest bike” he had ever experienced. And for those suspecting a promotional angle, Reynolds made it clear he had “no stake or connection” to Arc, simply sharing his genuine passion for the product.

The power of a single post from someone of Reynolds’ stature cannot be underestimated. Almost instantly, Arc found itself fielding a “huge amount” of inquiries and experienced a surge of interest on social media. Speaking to the BBC, Mark Truman, Chairman of Arc, mentioned how invaluable this kind of endorsement is for start-ups, admitting they “would never have been able to pay for that sort of celebrity endorsement.”

So, what is it about the Vector that got Reynolds so revved up? Arc boasts the Vector as the “world’s most advanced motorcycle”. The bike can zoom from 0 to 100km/h in a fleeting 3.2 seconds and can reach a top speed of 200km/h. Not just fast, the Vector also offers impressive endurance, with a range of about 430 kilometres on a mere 40-minute charge. However, all this tech and performance do carry a premium price tag, with each bespoke motorcycle starting at USD120,000 (RM558k).

Adding a personal touch, Truman shared how Reynolds reached out to them expressing that the Vector brought him tantalizingly close to a childhood fantasy – flying just above the ground, akin to Superman.

This serendipitous celebrity endorsement coincides with Arc’s recent launch in the US, where they’ve introduced two exclusive motorcycles for North American enthusiasts. And with the momentum from Reynolds’ post, they’re optimistic about attracting more high-profile aficionados.