Castrol Malaysia is back for the fourth consecutive year to celebrate Castrol Hari Mekanik Malaysia (HMM) on March 18, 2022.
For 2022, Castrol will kick off the annual event with a unique theme, ‘The Game Changer’, in honour of our local heroes who saves vehicle owners’ life on day to day basis.
Hari Mekanik Malaysia is an extension of Castrol’s effort in paying tribute to the mechanics in Malaysia that served as a backbone of the brand for many years.
According to Castrol Malaysia, the HMM 2022 will be a fully virtual event experience that includes a media contest, jersey giveaways, and engagement with KOLs.
HMM 2022 will also be recognized as the most significant campaign ever as the event will collaborate with the English Premier League (EPL).
Regarded as the most-watched football league globally, the EPL is broadcasted in 212 territories to 643 million homes, with a TV audience of 4.7 billion.
The aim is to explore the dynamics of mechanics and footballers as kindred spirits who share the same drive and hard work to strive for success and achieve their goals.
Castrol hopes the new collaboration could alleviate the love and respect that Malaysian have for our mechanics.
Castrol Malaysia will also giveaway exclusive Catrol X EPL merchandise, including jerseys, caps, and flasks.
Participants will need to snap a photo of themselves in their favourite football jersey or Castrol t-shirt with their car or bike and the background of any Castrol-branded workshop.
Participants will need to post the photo on Facebook or Instagram with the caption of thanking their mechanic. Most liked Facebook and Instagram posts with the hashtags #CastrolHariMekanik and #CastrolEPL will win an exclusive Castrol X EPL merchandise.
