Ducati, has revealed that it is open to the idea of developing small capacity electric vehicles. Despite being the last of the big European brands to venture into this market, Ducati’s sales and marketing head, Marco Biondi, hinted at the company’s interest in producing electric bikes in the lower capacity segment.
- Ducati sees potential in certain types of EVs.
- Ducati is determined to maintain its premium positioning and core ethos.
While Ducati has been known for producing big, powerful motorcycles, the company acknowledges that there is a growing market for low capacity and cost-effective bikes. In fact, BMW, Triumph, KTM, MV Agusta, and even Harley Davidson have already tied up with partners to produce low-capacity electric motorcycles.
During a recent interview, Biondi revealed that Ducati sees potential in certain types of EVs and that the company might eventually make its first electric two-wheelers. According to Biondi, Ducati believes that there will be a market for 35kW (47.5hp) and even 11kW (15hp) EV bikes.
However, Biondi also cautioned that this won’t happen anytime soon as it depends on how quickly battery density levels will increase. He added that for now, Ducati is primarily focused on MotoE, which helps the company learn a lot about electric technology.
While Ducati is considering entering the lower capacity electric motorcycle market, the company is determined to maintain its premium positioning and core ethos. Biondi emphasized that the technology is not yet there, and bikes need to be light and have a range of 250km for it to make sense