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Ducati posted a 5% increase in sales for the first quarter of 2019 vis-à-vis the same period in 2018.
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The biggest selling segments were the Hypermotard/Multistrada and Scrambler.
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The Supersport/Superbike category saw a large drop.
Ducati posted a 5% increase in sales for the first quarter of 2019 vis-à-vis the same period in 2018.
The number equals a total of 12,541 motorcycles compared to 11,949. That’s good news considering the global motorcycle sales slump.
However, the model which drove the sales was of a surprise. The Italian manufacturer had hoped the new Diavel 1260 will drive sales in 2019, but it was the new Hypermotard 950, instead. The Hyper’ contributed an 18.6% growth. Ducati grouped the Diavel and Monster in the same “naked” category which dropped by 1.13%. The Hypermotard is in the same category as the Multistrada, on the other hand.
The other contributor is the Scrambler line-up, which saw a 14.8% increase. Ducati shored up the yellow-bike family with a slew of new models for 2019.
As for the Supersport/Superbike category, it posted a 13.5% drop after the huge success of the Panigale V4’s success in 2018.
The manufacturer is yet to launch further 2019 models. We shall see how these will do by the first half of the year.
| Segment |
Q1 2019 |
Q1 2018 |
% Change |
| Scrambler |
2,894 |
2,522 |
+14.8 |
| Diavel / Monster |
3,054 |
3,089 |
-1.13 |
| Hypermotard / Multistrada |
4,113 |
3,469 |
+18.6 |
| Supersport / Superbike |
2,480 |
2,868 |
-13.5 |
| Total |
12,541 |
11,948 |
+4.96 |
Source: Audi AG
