Ducati announced the introduction of Ducati Unica, a customization program dedicated to builders who wants to design a one of a kind Ducati motorcycle of their dream.

As a start, Ducati opens its Centro Stile Ducati doors to motorcycle builders who want to begin their journey by collaborating directly with designers and technicians to create unique machinery.

The initial sketches to the finished product will be documented and will see the involvement of Ducatisti with the support of Ducati professionals.

Thanks to the helping hand from the brand professionals, each step will be outlined, including precious materials, dedicated finishes, unique colours, and Ducati Performance accessories to ensure the builds meet a real Ducati’s criteria.

Builders who signed up for the program will be given a special pass to enter the Centro Stile Ducati in person to check on the progress, experiencing the first-hand level of dedication and attention to detail Ducati reserves for each project.

“Design is a distinctive element of our creations. For some time, we had been working on the launch of a project that would give Ducatisti the possibility of identifying themselves even more with their own bike, making it a direct expression of each person’s individual style.

“So we created Ducati Unica, a highly exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile,” said Andrea Ferraresi, Centro Stile Ducati Director.

According to Ducati, each Ducati Unica builds will be delivered to owners along with a certificate of uniqueness to ensure its non-replicability.

Loyal Ducatista Dave Enders has worked on the first Ducati Unica project with the number 500 of 500 Ducati Superleggera V4. Enders, who owned many of Ducati’s flagship models, said his Lamborghini Aventador SVJ inspires his Ducati Unica project.