Hero MotoCorp, India’s leading motorcycle manufacturer, has made a resounding entry into the premium motorcycle segment with the Harley-Davidson X440, as it announces an overwhelming response of 25,597 bookings.
- The booking phase, which commenced on July 4, has now concluded, but a new booking window is on the horizon, as stated in a press release by the company today.
- Scheduled to initiate production at the Garden Factory in Neemrana, Rajasthan, come September, Hero MotoCorp is primed to deliver the Harley-Davidson X440 to eagerly awaiting customers starting in October.
Niranjan Gupta, Chief Executive Officer at Hero MotoCorp, expressed his delight at the tremendous reception the Harley-Davidson X440 has garnered.
“We are delighted with the customer response to Harley-Davidson X440. It is heartening to see the confidence shown by the customers in Hero MotoCorp’s foray into this segment … and that majority of our bookings are coming from the top end model, indicating that customers are willing to pay higher price for the right brand and right model.
“This is just the beginning of our journey to win in the premium segment,” he said.
The Harley-Davidson X440 is a remarkable collaboration between the iconic Harley-Davidson brand and the innovation-driven Hero MotoCorp. As the bookings flood in, it is evident that the alliance between these two industry giants has struck a chord with Indian motorcycle enthusiasts.
Hero MotoCorp has positioned itself as a stalwart in the two-wheeler market, and the impressive response to the Harley-Davidson X440 only underscores the company’s commitment to excellence and its ability to cater to a diverse range of consumer preferences.
With the success of the Harley-Davidson X440’s initial booking phase, all eyes are now on the upcoming production and delivery stages.
