Indian motorcycle giant Hero MotoCorp is ready to set foot in the Philippine market by 2024 as part of the company’s international expansion plans.
- Hero is ready to expand its brand in the Philippines.
- The India-based company has sold more than 100 million motorcycles since its debut.
To achieve this, Hero has partnered experienced automotive firm in the Philippines, Terrafirma Motors Corporation (TMC), a subsidiary of the Columbian Group of Companies.
TMC will take charge of Hero’s motorcycle distribution in the country.
“In keeping with our R4 (Recalibrate, Revitalise, Revolutionise and Revive) strategy, we are always keenly exploring new opportunities in global markets.
“Our partnership with Terrafirma Motors Corporation (TMC) to enter the Southeast Asian region is an integral part of this expansion strategy.
“The trust and technology prowess of Hero MotoCorp combined with TMC’s automotive expertise and network in the Philippines will definitely create an impact and strengthen our footprint in this key market,” Hero MotoCorp Head of Global Business, Sanjay Bhan told ZigWheels.
Hero MotoCorp is regarded as the world’s largest two-wheel manufacturer in terms of sales, with over 100 million motorcycles sold since its debut.
Hero’s motorcycles are available in 43 countries worldwide, including Asia, Africa, and South and Central America.
