Malaysian energy drinks brand Drive M7 launches new carbonated version of its popular energy drink in Sepang with Drive M7 Aspar MotoGP riders Nicky Hayden and Hiroshi Aoyama.
Drive M7, a multinational energy drinks brand owned by local auto conglomerate Mutiara Motors Sdn Bhd, marked another important milestone during the recent 2014 Malaysian MotoGP weekend. The brand marked the arrival of a new carbonated version of its popular Drive M7 energy drinks at the Sepang International Circuit’s (SIC) welcome centre.
Present to launch the product were Drive M7 Aspar MotoGP team riders Nicky Hayden and Hiroshi Aoyama. Alongside them were several members representing the Drive M7 brand’s owners and top management as well.
Followng the launch and presentation, the two riders then treated fans with a meet and greet session, signing away autographs and various memorabilia items.
The new Drive M7 carbonated drink is a lightly carbonated energy drink, with chlorophyll to give an all-new flavour and colour and also a more healthy character. All fans attending the presentation were able to try the new product as well which is expected to hit shelves nationwide soon.
This is the brand’s second major event in line with the weekend’s Shell Advance Malaysian MotoGP 2014 race weekend. The first came prior to the weekend when former MotoGP world champion Nicky Hayden participated in a demo run in Putrajaya with several local riders (read about that here).
Additionally, the Drive M7 brand also marked a major milestone, inking a sponsorship deal with the newly formed SIC Moto3 team that will debut next year.
