Harley-Davidson’s latest move to tap into the booming Indian motorbike market has seen astonishing success, as pre-orders for their X440 model have exceeded all expectations.
- Harley-Davidson X440 is surprisingly popular in India with the initial bookings exceeding expectations.
- the X440 is said to go up against the formidable Royal Enfield in India.
The iconic U.S. big-bike manufacturer, in partnership with India’s Hero Motor Co, is making an aggressive comeback into the Indian market with their affordable and powerful X440 model, priced below INR233,000 (RM12.8k).
The X440, Harley-Davidson’s latest offering, marks a significant milestone for the brand as it re-enters the Indian market after a decade. The decision to collaborate with Hero Motor Co, the world’s largest motorcycle maker, has proven to be a strategic masterstroke, enabling them to penetrate the Indian market with a highly competitive product.
“We’ve been extremely pleased with the reception that the X440 has received since launch, with pre-orders exceeding initial expectations from launch,” said a delighted Jochen Zeitz, Harley-Davidson CEO, during an earnings call with analysts.
However, Harley-Davidson faces a formidable opponent in the form of Royal Enfield, the century-old Indian brand known for its strong fan base and widespread presence across the country.
The challenge of going head-to-head with Royal Enfield in a market that is deeply loyal to the domestic brand cannot be underestimated. Royal Enfield’s extensive network of showrooms and robust after-sales service has cemented its position as a preferred choice among Indian motorbike enthusiasts.
With the X440 generating a buzz in the Indian market, the motorcycle makers are betting on its success to pave the way for Harley-Davidson’s resurgence in the country.
