British motorcycle manufacturer Triumph is set to expand its range of motorcycles, with recent trademark applications suggesting the company has even more ambitious projects in the works.
- Triumph is working on several new models as confirmed by latest trademark applications.
- The Hurricane nameplate is well known back in the 70s.
According to reports by Cycle World, Triumph has filed trademark applications for “Hurricane,” “Adventurer,” and “Street Tracker” in multiple countries, including the United States and the United Kingdom.
The name “Hurricane” is well-known to Triumph enthusiasts, as it was used on the iconic X-75 Hurricane motorcycle in the 1970s. It is likely that Triumph will use the name for a new model with similar styling and mechanical layout to the X-75.
Triumph also applied for the name “Adventurer,” which has been used in the past on a twin-cylinder scrambler and a cruiser. However, the company is likely to use the name for an adventure bike given its current range of adventure models.
Finally, the trademark application for “Street Tracker” suggests that Triumph is developing a bike in this style, although the use of “Street” in the name raises some questions. It is possible that Triumph will use the name for a model based on its Street Triple, or that it will be used for the new Bajaj-built, single-cylinder retro models that are due to be launched later this year.
While Triumph has a history of holding onto trademark rights for historic names, the recent changes to US trademark law mean that companies are only meant to register names they genuinely intend to use soon.
Triumph’s expansion into new markets, including motocross and electric motorcycles, as well as its plans to develop a range of entry-level single-cylinder bikes in India, suggest that the company has big plans for the future.
(source: Cycle World)
