Ducati has announced a revenue of over €1 billion in 2024. It was the third year in a row that the Italian manufacturer posted revenues of more €1 billion.
However, while Ducati recorded a total revenue of €1.003 billion (RM 4.84 billion), the figure was actually lower than the €1.065 billion (RM 5.16 billion) posted in 2023. In terms of profits, Ducati earned an operating profit of €91 million (gain of 9.1 percent) compared to 10.5 percent in 2023.
In terms of units, Ducati sold 54,495 motorcycles globally, compared to the record of 58,224 sold in 2023.
Ducati remains positive despite the decline, with CEO Claudio Domenicalli saying, “2024 ends with a positive balance that, despite a challenging competitive environment, confirms our solidity and a benchmark profitability in the two-wheeler market.”
The manufacturer had already launched 10 models – some new, some refreshed- for 2025 and will surely see sales climb. The new models include the first XDiavel V4, Multistrada V2 and Streetfighter V2. The two V2 models are fitted with the latest V2 engine. Updated models include the Multistrada V4, Panigale V4, and Streetfighter V4.
