Pierer Mobility Group, now the leading European two-wheel manufacturer after acquiring KTM, achieved notable success in the first half of 2023 with 190,293 bikes sold — a 16.5 percent increase from 2022.
Looking ahead to 2024 and according to reports circulating the web, the group aims to strengthen its position by selling the R Raymon and Felt bicycle brands and focusing on Husqvarna and GasGas e-bicycle production.
This strategic decision concentrates efforts on the core motorcycle brands: KTM, GasGas, Husqvarna, and MV Agusta. Simultaneously, the group plans to cut 300 jobs in Austrian plants and shift production to partnerships in India (with Bajaj) and China (with CFMoto), along with relocating some R&D activities.
This move is prompted by an analysis of Europe’s economic situation, anticipating a 2024 contraction, particularly with the European Central Bank maintaining current interest rates. Despite economic challenges, the group’s solid liquidity enables support for dealers and suppliers, making 2024 a consolidation year.
The decision to relocate production to China is justified by a positive collaboration with CFMoto. The 790 Duke and 790 Adventure mid-displacement models have already been moved to China, capitalizing on lower production costs and enhancing KTM’s presence in Far East markets.
Pierer Mobility Group and CFMoto plan to double joint production from 50,000 to 100,000 units. The board remains optimistic about maintaining 2023 sales levels in 2024, targeting an EBIT (Earnings Before Interest and Taxes) margin of 5 to 7 percent. To ensure profitability, the management plans double-digit million cost-cutting measures in 2024.
Expressing confidence in MV Agusta’s legacy, Pierer Mobility Group highlights the success of the new MV Agusta LXP Orioli adventure model with a 900cc three-cylinder engine. To boost MV Agusta’s global presence, models will be distributed through the Pierer Mobility Group dealer network.
Finally, the call option for KTM AG to acquire a majority stake in MV Agusta, based on the annual financial statements as of December 31, 2025, will be exercised in spring 2026—a significant turning point for the Italian legend, ending years of financial uncertainty.
