Michelin Malaysia and KTM Asia announced their official partnership in Southeast Asia to drive motorsports excellence by pushing the boundaries of performance, innovation, and resilience.
This groundbreaking partnership between these two industry leaders will debut at the highly anticipated 2024 edition of Rimba Raid, the world’s largest motorcycle adventure race set in the heart of the breathtaking Lenggong Valley, Malaysia, from September 25th to 29th .
This year, Rimba Raid will showcase the seamless integration of Michelin’s world-class tire technology with KTM’s high-powered performance bikes and their “READY TO RACE” ethos.
The collaboration will be highlighted by a formidable team of five elite racers from Singapore, Malaysia, and the Republic of Korea. The teams will mount KTM 890 ADVENTURE R motorcycles outfitted with Michelin’s renowned MICHELIN Enduro Medium tires, designed for excellent control with intricately designed tread blocks that ensure grip and stability over tough terrains.
True to KTM’s philosophy, the motorcycles will arrive at the starting line in near-stock form, featuring select KTM POWERPARTS enhancements straight from the official catalogue. This impressive setup will be backed by a dedicated technical team from both Michelin and KTM Asia, ensuring optimal performance throughout the event.
Prichapakorn Dangrojana, Managing Director of Michelin Malaysia, Singapore, and Brunei, said “At Michelin, our tyres embody the high performance and endurance needed in the most challenging terrains. Through our partnership with KTM Asia, we are not just elevating the racing experience—we are driving motorsports excellence forward, in line with our #WeRaceForChange initiative, which focuses on driving sustainability, diversity, and innovation in motorsports. Through this partnership, we are not only pushing the limits of performance but also contributing to a more sustainable and inclusive future for racing.”
Enrico Remigio, General Manager of KTM Asia, added, “KTM is thrilled to collaborate with a tire partner that fully understands the extreme demands of high-stakes racing. This partnership is a testament to our shared dedication to motorsport excellence, and we’re excited to put this collaboration to the ultimate test at Rimba Raid Lenggong 2024.”
Ready to Race at Rimba Raid Lenggong 2024
Renowned as the toughest race of its kind, Rimba Raid pushes both riders and their machines to the absolute limit. With less than half of the participants completing the previous two editions, the race has earned its reputation for grueling challenges that demand peak performance and unwavering endurance.
In 2023, Rimba Raid attracted 279 adrenaline-fueled competitors from 24 countries, including 21 trailblazing female racers, underscoring the event’s global appeal and inclusivity. The race also serves as a dynamic showcase for leading motorcycle brands, with 19 manufacturers seizing the opportunity to display their cutting-edge products and services.
