Despite a slowdown in the global motorcycle market, Royal Enfield (RE) surprised everyone by selling 21% more motorcycles from the start of 2024 to October compared to the same period last year. In terms of figures, that was 565,353 motorcycles, of which 52,624 were exported.
In fact, RE sold 110,574 motorcycles in October 2024 alone, which was almost double of Ducati’s annual sales in 2023. It marked a 31% increase compared to October last year.
The increase can be traced to the several new models in the middleweight segment, as well the increase in production facilities around the world.
Although the core of RE’s production facilities are located at Oragadam and Vallam Vadagal near Chennai, India, they also have five Completely Knocked Down (CKD) assembly facilities in Argentina, Colombia, Brazil, Bangladesh and Nepal with a new CKD facility just opening up in Thailand, bringing the number up to six.
Enfield’s new Thai plant, which is located at Samut Prakan province in Bangkok and has the capability to make 30,000 bikes a year, is the firm’s first in the region and will give them even greater access to the lucrative Asia-Pacific markets, which is a hotbed for the mid-sized bikes Enfield are focused on making.
“Our strategic intent is to have an international expansion strategy of investing in markets with huge potential to grow. Thailand assembly plant caters to this vision,” CEO, B. Govindarajan said.
