Ducati kicked off their global event #WeRideAsOne to unite Ducati riders around the world, yesterday (6 May 2024). The Italian manufacturer called it the event which brings together the global community to celebrate the pride of belonging to the big Borgo Panigale family.
This year’s event was the third edition which served as the warm up for the even bigger World Ducati Week event, which is scheduled from 26th to 28th at the Misano World Circuit “Marco Simoncelli.”
Official Ducati dealers around the world helped to put together #WeRideAsOne in collaboration with 347 official Ducati clubs. Each dealer created unique itineraries for each city to “guarantee an experience full of fun and in true Ducati style.”
This bore fruit as more than 18,000 Ducatisti from 50 countries participated. Some countries took to the track, while some went off-road, others went for a relaxing ride, but all celebrated the passion for Ducati.
horizons, from off-road adventurers to those who prefer more relaxing routes, the goal was only one: to celebrate and share the same passion for the Bologna-based manufacturer!
Once again this year, the long Ducati and Scrambler Ducati parade coloured the most emblematic places on the planet, leaving an indelible mark on every road travelled. Ecuador, New York, Palermo, as well as Glasgow, Warsaw, Rio de Janeiro, Hawaii, Ningbo, Medellín, Mexico City, Auckland, and New Delhi: these are just some of the cities that were the setting for the unique parade and which experienced the magic of #WeRideAsOne, a truly world-class event.
Ducati documented the activities that took place all over the world in real time, sharing photos and videos sent directly from the participants in stories in their official Instagram channel.
Ducati is the only motorcycle brand in the world to offer an international event of this size.In fact, since its very first edition, #WeRideAsOne has established itself as a unique format of its kind, becoming a fixed appointment in the Italian motorcycle manufacturer’s calendar and all enthusiasts for every first Saturday in May.
The event fully embodies Ducati’s mission to offer unforgettable experiences to all enthusiasts, combining fun on two wheels with stunning locations and conveying a sense of belonging to a vast community that embraces Ducatisti, Ducati Official Clubs, Dealers and Company employees. What distinguishes #WeRideAsOne is the ability to overcome geographical borders and, on the same day, make all enthusiasts feel part of the same big family, regardless of the city they are in or the time zone.
