• Ducati opened a state-of-the-art training facility at its factory in Rayong, Thailand.

• Called the Ducati Asia Pacific Training Centre, it will host a great number of training programs.

• The programs will further enhance customer experience and immerse them in Ducati’s World.

Ducati opened its newest and state-of-the-art training centre at the Ducati factory in Rayong, Thaiand.

The Italian manufacturer aspires to enhance the level of customer experience in every aspect in their dealerships in the Asia Pacific region. all brand trainings, Ducati Riding Experience (DRE) certifications and technical trainings will be conducted at this Ducati Asia Pacific Training Centre henceforth.

Dominique Cheraki (Ducati Asia Markets Director) commented, “The best training program in the world is worthless without the will to execute it properly, consistently, and with intensity. With our new Training center we have now state-of-the-art facilities that will enable us to deliver strong brand andtechnical trainings to all personnel from the whole Asia-Pacific Ducati network.”

Ducati APAC started deploying the Genius Program last year as part of this goal since 2016. The program consists of a series of courses and trainings that not only certifies the knowledge and skills of Ducati’s technicians, but also draws a career path for them based on different level of expertise and certifications achieved.

The Ducati APAC Training Centre will also host brand training to further enhance customer experience in Ducati products, in addition to the Ducati world which is composed of the factory’s current and heritage in racing, online and offline communities, lifestyle and brand immersion.

Alberto Strada (Ducati Motor Thailand Managing Director) also commented, “With this brand new facility, Ducati Motor Thailand becomes even further the Ducati hub for the Asia-Pacific region. Founded in 2010 as a production plant for the ASEAN community, the Thai facility has been hosting the Sales, Marketing and After Sales departments since 2011 and now we have the pleasure to add the Ducati Asia Pacific Training Center, as additional milestone to develop and reinforce the Ducati brand throughout the entire region”

The Ducati APAC Training Center, which was awarded Board of Investment privileges, covers more than 200sqm and, thanks to its modular layout, can host multiple training sessions simultaneously. In addition, thanks to the availability of augmented reality technology, training-engines and training-workshops, in 2019 more than 230 technicians and 100 dealers’ employees will be enabled to provide Ducati customers with a 360-degree experience all over the region.

“Ducati keeps raising the bar in terms of sophistication on its products and it is fundamental for us to ensure that our network is always technically prepared and updated to provide the best service possible to our customers. On the other hand, we can’t forget about our collectors’ motorcycles and that is why we also have 14 training engines that we use to train our network on every Ducati model produced since 1980 until now ” stated Luca Stasi, Ducati APAC After Sales Director.

Operations have already started and groups of Ducati personnel from Thailand, India, China, Korea etc. are scheduled to be experiencing this state-state-of-the-art facility in the next weeks.