Harley-Davidson has steadily developing its own electric programme over the last few years with the LiveWire becoming the firm’s maiden voyage into electrification.
- Harley-Davidson CEO, Jochen Zeitz confirm plans to go fully electric in the future.
- Harley-Davidson spin-off brand, the LiveWire proven to be an ideal step towards electrification.
At first, the LiveWire came with a USD30,000 price tag before it was substantially reduced to USD21,999 after Harley-Davidson decided to spin off LiveWire into an independent brand in 2021 with the original LiveWire sold as LiveWire One.
Harley made another big move early last year by taking the LiveWire public which resulted the company revealed it’s product line for the future including the S2 Del Mar.
Unlike the LiveWire One, the S2 is LiveWire’s middleweight electric bikes developed in partnership with KYMCO.
The S2 – inlcuding S3 and S4 in the pipeline – showcased Harley’s dedication towards sustainability and a cleaner future.
That said, Harley-Davidson Chairman and CEO, Jochen Zeitz admitted that the brand will go fully electric in the future.
“At some point in time, Harley Davidson will be all-electric. But that’s a long-term transition that needs to happen. It’s not something you do overnight. It’s a natural evolution that needed to happen,” ,” Zeitz told design publication, Dezeen early this month.
Turning a company with its unique cruiser heritage into a full blown electric brand might not be something that a Harley-Davidson purist wants to hear.
However, Zeitz admitted that the company intend to do so by honouring the past, whatever that means.
