Kawasaki Heavy Industries (KHI) has recently announced Kawasaki Motors Limited as a new entity in charge of its motorcycle businesses.

KHI decided to introduce the spin-off motorcycle company after the brand witnessed an increase of 80 per cent sales since 2017.

Customers demographics are increasingly younger as well, as the Japanese firm revealed a number of riders in their 20s had grown significantly by 60 per cent within the same period.

Even before announcing Kawasaki Motors Limited, the company has already pushing to expand their factory in the US, including spending around USD265 million in global expansion projects.

To celebrate the new corporate identity, Kawasaki Motors Limited is branding itself with a new logo or an old one previously used on the H2 range.

The company decided to adopt the iconic River Mark as the official corporate logo. The design was conceptualized with the Japanese kanji for “kawa”, which means “river”. The logo was originally flown on the flags of ships owned by Kawasaki Tsukiji Shipyard, which later became KHI.

The new logo is a clear statement of intent that will shape the company moving forwards.