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MV Agusta To Enter Mid-Range Segment With 550cc Motorcycle

MV Agusta has since steadily re-organised its company structure thanks to its new CEO, Timur Sardarov.

Under his stewardship, the MV Agusta has shifted its focus towards improving reliability and ownership experience while putting in a significant investment in expanding the current line-up.

“One of my first objectives was to resolve the situation of financial stress that the company was experiencing and lay the industrial and commercial foundations for its growth. Today, these objectives have been achieved and we can look to the future with renewed confidence, comforted by the success our new models are achieving.

“In 2021 we expect to exceed 100 million euros in turnover for the first time in history, and to triple this figure within the next three years,” said Sardarov.

The Varese-based company is currently busy updating its current model to meet Euro 5 emission; however, Sardarov revealed they would soon turn its attention to enter a new segment, particularly the mid-range market.

“A 550 and 950 [will come]. Both projects take 24 to 28 months from now to complete. Perhaps the 550 could arrive first,” he added.

A passionate football fan and anything two-wheels. He likes to commute on his 150cc scooter on a daily basis and occasionally takes a long trip with his 750cc machine just to "tapau" his favourite "roti canai". With a journalism background, he likes to write as much as he rides.

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