Royal Enfield, the world’s leading mid-size motorcycle manufacturer, has opened a new store in Penang, Malaysia, to expand its presence in the Asia Pacific region.
The store, located at 1681 G1, Jalan Perusahaan, 13600 Perai, Pulau Pinang, will provide customers in Malaysia with greater accessibility to the brand’s motorcycles, apparel, and accessories.
The Royal Enfield-Penang store is located in the heart of the commercial center and provide easier access for customers in Penang Island, Kedah & Perak. The exclusive store will showcase the brand’s philosophy of “Pure Motorcycling” in every aspect of the ownership experience.
Didi Group, the Malaysian distributor of Royal Enfield, has achieved a 500% growth in bike registrations in 2022 and plans to expand further by opening five pop-up stores and a new official store in Johor Bahru in 2023. The company is also set to launch two new bike models, the Hunter 350 on March 9, 2023, and the Super Meteor 650 tentatively in July 2023.
According to Anuj Dua, Head of Business for Asia Pacific, Royal Enfield is committed to becoming the global leader in the mid-size segment, and the Asia Pacific region is of strategic importance.
The Malaysian market has seen a surge in Royal Enfield riders subscribing to leisure motorcycling and the “Pure Motorcycling” fold. The exclusive brand store and the accessible price points will appeal to motorcycling enthusiasts, he said.
The new Royal Enfield store in Penang, Malaysia, is expected to provide customers with a complete range of motorcycles, services, and Genuine motorcycle accessories under one roof.
