• A Russian moto-blogger was killed while he steered the motorcycle with his feet and texted on his phone.

• Artem Boldyrev was riding with the bike in cruise control, while he sat in the passenger’s seat and steered with his feet and texted.

• It was reported that his bike collided with a car on the highway.

We feel sad and even upset at times when hear about deaths in our riding community. But we don’t know how exactly we should feel about this case. A well-known Russian moto-blogger was killed while he steered the motorcycle with his feet and texted on his phone.

Artem Boldyrev shot to “fame” by performing stunts while reviewing motorcycles. He uploaded a video of himself riding a Victory Vision full-dress tourer last year, steering with his feet while perched on the passenger’s seat.

Given Russia’s appalling driving habits, it was an accident poised to happen.

He was riding a BMW K 1600 GTL and managed to send a video of his act just moments prior to the fatal crash. (Some mass media said “Harley-Davidson.” Jeez, learn something about motorcycles, will you guys.)

His last and not-so-famous words were, “Most problems arise due to the fact that I don’t give a f***…”

Boldyrev wasn’t the first Russian vlogger to perish. The “sexiest Russian motorcyclist” Olga Pronina was killed two years ago in a high-speed crash on her BMW S 1000 RR.

Our message is this: Please stop stunting for cheap publicity on public roads.