Local firm Superbike Motortrade International Sdn Bhd (SMI) marked the opening of its flagship Bike Empire 3S in Ara Damansara this week.
The firm, headed by chief executive Datuk SM Zulkifli bin SM Amin, is setting out to become a major player within the local two-wheels market. Present to launch Bike Empire Ara Damansara alongside Datuk SM Zulkifli were Deputy Finance Minister Datuk Haji Ahmad Haji Maslan. The ceremony also saw the appointment of SMI as an official KTM bikes dealer by KTM’s Malaysian CBU arm (Motonation Sdn Bhd) and its general manager Stanley Ho.
Specialising itself in trading reconditioned Harley Davidson motorcycles, Bike Empire also stands as the authorised Malaysian distributor for French designer helmets brand Ruby. Its new Ara Damansara outlet located along Jalan PJU1A/3, Taipan 2, also acts as a full-fledged 3S centre, housing a sales showroom, as well as a four-bay garage for servicing and spare parts.
A quick chat with Datuk SM Zulkilfi revealed that the outlet, measuring more than 3,500 square feet in total, had roughly RM500,000 invested in its build. He also shared that Bike Empire will be run as a chain, and the firm plans to open a total of seven outlets nationwide this year.
Bikes Empire Ara Damansara operates six days a week, Monday thru Saturday. Business hours on weekdays are from 10am until 7pm and 10am until 5pm on Saturdays.
SMI Bike Empire Grand Opening
