Ducati has experienced unprecedented success in the first half of 2023, surpassing all previous records with its remarkable sales figures.

• Delivering an impressive 34,976 motorcycles worldwide, the Italian-based company has achieved a 5 percent growth compared to the same period last year.
• The Ducati Multistrada V4 continue to hold its ground as the firm’s most in-demand motorcycle. 

Francesco Milicia, Ducati VP Global Sales and Aftersales, expressed his satisfaction with the outstanding performance.

“This first half-year marked Ducati’s best-ever delivery record, with 34,976 bikes successfully reaching our passionate clients. This achievement demonstrates the continued appreciation for our wide-ranging product lineup.

“Although we faced supply bottlenecks last year, the intense competition in the post-Covid era, coupled with improved product availability, has motivated us to enhance customer satisfaction further. We are inspired by the trust our Ducatisti place in us,” he said.

Analyzing the market performance, Italy emerged as the leading market for Ducati, with 6,639 motorcycles delivered during the first half of 2023, representing a growth of 10 percent compared to the same period in 2022.

The United States ranked second, witnessing an 11 percent increase in sales with 4,505 bikes delivered. Germany secured the third position, experiencing an impressive 13 percent growth with 4,217 motorcycles delivered.

Among Ducati’s extensive range, the Multistrada V4 emerged as the top-selling model, with a staggering 6,382 units delivered globally from January to June 2023. Following closely behind, the Monster, Ducati’s iconic naked sports bike, claimed the second spot with 4,299 motorcycles delivered worldwide.

The Scrambler Ducati 800 family secured third place, with 3,581 bikes finding enthusiastic owners.

Exciting news awaits motorcycle enthusiasts, as Ducati has already unveiled five new color schemes for its motorcycles in preparation for 2024. The SuperSport 950 S offers the Stripe Livery, featuring a striking combination of white, grey, and red, further enhancing the bike’s sporty elegance.

The Monster has received a stylish upgrade with the addition of the new Iceberg White color option. Street art enthusiasts will appreciate the new Graffiti Livery Evo on the Hypermotard 950 RVE, infusing the fun bike with an even trendier aesthetic.

The Panigale V2 is now available in the captivating Black on Black Livery, combining boldness with performance. Finally, the Multistrada V2 S boasts the Thrilling Black & Street Grey color scheme, adding a sporty attitude to everyday travel.